Hi, I'm Cata.

Part strategist, part designer and full-time believer that impact should be felt, not just promised.

If marketing and ops had a baby, that would be me.

I help impact-led organisations design services that feel as good as they sound; services your customers love, your team can deliver with pride, and your board can actually see making an impact.

I mix strategy, creativity, and hands-on implementation to help you bridge the gap between purpose and experience; and build the kind of customer and employee journeys that prove your mission in action.

Book a 30 mins call

The problem I'm here to solve.

Most small and medium-sized organisations don’t have someone whose job is to design or improve their Customer Experience (CX). So it ends up on the operations team’s desk; the same team already fighting fires, juggling compliance, and patching systems together.

The result?

Customers start looking elsewhere. You don’t get to help them achieve what they deserve.
Staff lose motivation. They’re stuck firefighting and ticking boxes.
Growth stalls. You can’t grow without engaged teams and loyal customers — and if they check out, so does progress.

That’s where WeSHiFT comes in.

WeSHiFT brings the creative design and implementation know-how combined with a genuine collaborative approach to help you stop firefighting and start designing; so your service experience becomes your biggest competitive advantage.

What it's like to work with WeSHiFT

"It's like having a strategy partner, creative designer, comms team, and project manager; all rolled into one." Sarah - CXO and Board Member

I don’t hand over a report and walk away. I work alongside you and your team to:

Make sense of what’s really happening for your customers and staff
Co-design experiences that build loyalty, belonging, and efficiency
Turn ideas into working solutions; not just plans to implement later

We start small, we test and we scale; with creativity grounded in practicality.

Why I do this

My story starts long before WeSHiFT.

I was born after a traumatic birth in Argentina; and decades later, I experienced an empowering home birth in Australia. That contrast changed how I see everything about care, systems, and human experience.

I realised that when services are designed for people, not around processes, the impact is profound.

That’s why WeSHiFT exists:
To help small organisations (especially those supporting women and families) design with empathy, creativity, and courage; so no one feels unseen, unsupported, or unheard in the systems meant to care for them.

Real Stories, Real SHiFTS

I’ve worked with universities, social enterprises, and community organisations to:

Cut onboarding times in half while increasing engagement
Turn compliance-heavy processes into experiences people love
Build team ownership and excitement around change

Each project is different; because every organisation, team and customer is unique.

Have I said there's no cookie cutter approach here?

Our Manifesto

01.

Services are more than transactions and marketing.
They’re stories. Systems. Acts of care. They are how you show your people and customers what you care about.

Services are reflections of our deepest values.

02.

The way you deliver care, support, and information shapes how people see themselves.
Are they empowered? Or diminished? Heard? Or rushed? Personalised or highly standarised?

Intentional touchpoints create belonging.

03.

We believe in innovation with the feet on the ground.
Not just compliance. No impossible to implement blue-sky thinking. No cost cutting without purpose.

Intentional shifts create meaningful social change.

04.

We believe service design is a form of advocacy.
Every form, waitlist and conversation are a chance to restore dignity, create access, and challenge the status quo.

Services shape lives and communities.

05.

We believe in shifting the system with the people affected by it.
With real collaboration, not empty consultation. With purpose, not perfection. With deep care; for people, not just outcomes.