The mini series that will change your Customer Experience (CX)
When Purpose Met CX is an 8-part rom-com email series for purpose-led businesses who want to move from making promises (marketing) to delivering ah-ma-zing experiences (services)
Each episode, you’ll get a short, story-driven email that helps you see how purpose and CX fall in (and out of) love. (a.k.a where your purpose and your operations might not getting along anymore) Whilst making you think, laugh and even re-imagine how your services show up.
Because great experiences, just like great love stories, are designed with intention.
and fall back in love with your own purpose.
Your purpose is the promise. But your Customer Experience (CX) feels like a 'side-of-the-desk project'
Your Customer Experience has been pushed onto the Ops team, who are too 'resourced-stretched to do anything but apply band-aid fixes and compliance checklists.
The Real Impact? Your team has lost hope, your customers are 'swiping right on someone else' and you can't grow or prove the impact your board demands. You (and your customers) are stuck with 'good enough' when you were promised 'unforgettable'
Make your next season the best one (yet): Book a 30-minute strategy call designed to help you find your first Mighty Shift — the small, powerful change that can reignite your purpose and transform your customer (and employee) experience.
CX is not a problem to solve.
It's your biggest advantage.
Unlike traditional consulting, we don't do beige solutions or cookie-cutters.
You need creativity and implementation. And the good news is that, if marketing and ops had a baby? That would be me.
I don't deliver reports that get stuck in a drawer.
I'm part of your team, and we co-design practical with your team and customers. We start small, test what works and scale it.
The outcome? The daily fires stop, your teams gets re-energised and your CX becomes the reason people choose you.
Catalina is a unicorn
“We were looking for a unicorn, and we found her! We needed someone who could do it all, and I honestly didn’t think they existed. We interviewed service designers and a few larger creative agencies, but WeSHiFT was the only one that took the time to understand us and didn’t propose a cookie-cutter approach.
For us it is critical that our participants feel heard and engaged, and Catalina’s approach exceeded our expectations. I never have to worry about anything, she’s the dream.”
Sarah Exton - C-level executive, Founder, Board Member
Sarah Exton - Board Member - Chief Experience Officer
The WeSHiFT Way
We find the Real Story
Before we build anything, we get in the trenches with you.
We listen to your customers and your team to understand what they truly need, think, and feel. We map this against your biggest goals and find where your "clunky systems" and "daily fires" are really getting in the way.
No Million-Dollar dreams that never see the light. Just practical and impactful changes that work.
Your team has been through "change" before. They've seen the cookie-cutter templates and the "lofty ideas" that never go anywhere. Our process is different. It's built with your team, not for them.
We co-design a doable (and exciting) roadmap
This isn't a "fantasy date". Together, we design a bold vision for your CX that is also doable.
Then, we create the practical roadmap—the step-by-step blueprints to get there, starting with the small wins that build momentum and prove change is possible.
We roll up our sleeves and implement
This is where we make sure nothing gets "stuck in a drawer".
I stay by your side as part of your team to co-design every detail and implement the changes. We test, we learn, and we make your new, unforgettable experience a reality.
Our (not so) secret-sauce?
Creativity, Empathy and Implementation.
Throughout this entire journey, we use clever co-design workshops that actually feel fun and get your team excited. We bring back the energy and "get-it-done" spirit to turn your purpose into an experience your customers and team can finally feel.
Ready to prove your purpose?
This isn't a sales pitch. It’s a 30-minute, no corporate BS strategy chat.
Bring your biggest daily fire or clunky system frustration, and we'll have a practical, sleeves-rolled-up talk about it.
No beige solutions, no PowerPoint fantasies.
Just a real conversation to see if we're a good match.
You'll leave with at least one thing to try and a new way of looking at your never ending of things to fix.
